What the Anime Industry Lacks: Innovation and Content Adaptation
"Things that don’t change go extinct." - Milly Ashford, Code Geass
The anime industry has long been relying on what worked in the past, a strategy that has thus far not negatively impacted its standing. However, as markets evolve and digital consumption increases, it's crucial for the industry to embrace innovation and adapt its content and distribution strategies to stay relevant.
The Case for Innovation in Anime
Consider the fate of DVD sales in the anime industry. Despite a clear trend indicating a decline in DVD consumption, many anime companies continue to produce and distribute DVDs. According to data, anime DVD sales declined by 6.9% between 2014 and 2016, and the overall anime video market in Japan saw a 15.8% decrease in 2016. These figures suggest a significant shift in consumer behavior towards online content consumption, yet anime companies remain focused on outdated distribution methods.
This persistence in traditional methods can be akin to the failed business model of Blockbuster. Just as Blockbuster refused to adapt to the rise of online video streaming platforms like Netflix, anime companies risk underestimating the importance of digital distribution. Without adapting to these changing market dynamics, the industry could suffer severe consequences.
The Reality of Distribution Challenges
Another pressing need for the anime industry is to address its distribution challenges. While the video game industry has successfully tackled piracy and unauthorized content dissemination, the anime industry has lagged behind. This lack of effective distribution strategies will likely have long-term negative implications unless urgently addressed.
Exploring Areas of Improvement
The anime industry's growth and stability have fluctuated since the 2000s, but its overall revenue remains substantial. It generates approximately ￥1.8 billion per year (around 160 million dollars). For the anime industry to continue its success, it must prioritize innovation and push for distribution improvements. Lack of innovation and outdated business models can lead to a decline in market share and revenues, ultimately hurting the industry's long-term prospects.
Censorship and Content Integrity
Adequate content censorship and integrity are also crucial for the anime industry. While some may argue for tighter content control, it is equally important to recognize the value of uncut, raw content. Censorship and limitations can stifle creativity and inhibit the exploration of diverse and important themes. Content that challenges and reflects the realities of society can offer valuable perspectives and lessons.
The industry often chooses to present darker and more disturbing aspects of reality to highlight the importance of standing up against evil and moral complexities. Censoring this content to make it more "viewer-friendly" could lead to a more one-dimensional and less impactful entertainment experience. Parents have the responsibility to monitor their children's content consumption, not the industry.
Concluding Thoughts
In an era of rapid technological advancements and shifting consumer behaviors, the anime industry must embrace change. From innovation in content production to effective distribution strategies, the industry has a lot to gain from adapting to modern trends. Only by evolving can the anime industry continue to flourish and maintain its global appeal.