Complaining Effectively Against Dishonest Car Dealerships
The car industry, particularly among dealerships, is known for various unethical practices, ranging from bait-and-switch tactics to outright fraud. While buying a car can be a daunting process, it's important to know how to address such issues. There are several ways to ensure your concerns are heard and dealt with appropriately.
Understanding the Car Buying Process
The buying experience of cars, both new and used, is something that has been extensively covered in economics classes. These lessons not only equip students with knowledge but also provide a roadmap for navigating the often treacherous terrain of car purchases. Among the many topics discussed, 'bait-and-switch' practices have always been a prominent issue, as they often result in consumers feeling cheated.
Where to Complain: Online Forums and BBB
Online complaint forums serve as a useful platform for sharing your grievances. These forums can be accessed through various websites and social media groups dedicated to automotive issues. While these forums are generally helpful, the Better Business Bureau (BBB) is often cited as a go-to resource. However, it's worth noting that the BBB has lost a significant portion of its credibility due to allegations of taking bribes, which has rendered it less reliable than many might expect.
Alternative Complaint Mechanisms: Local News and State Regulatory Bodies
If you feel that your situation has not been adequately addressed, consider reaching out to local news stations. These outlets often have a strong community presence and can effectively embarrass and pressure dealerships. In California, for instance, the Bureau of Automotive Repair (BAR) serves as a regulatory body that can provide recourse. Other states may have similar agencies or, at the very least, the Better Business Bureau, although its effectiveness is limited.
Verifying Pricing and Terms: A Crucial Step in Automobile Purchases
When you buy a car from a dealership, it's crucial to verify all pricing and terms before committing. Be sure to double-check the sticker price before leaving the dealership. Often, dealerships will add additional features and upgrades that are not on the sticker, which can significantly increase the final price and leave buyers feeling cheated. As the author mentions, they had to request numerous additional features such as leather seats, tinted windows, heated seats, and a rear spoiler, all of which were not included in the sticker price.
A Real-Life Example of Ethical and Unethical Dealing
The author shares a personal anecdote involving a used car salesperson named Norm. Norm, a used car manager at a dealership, played a game of bait-and-switch by offering a T-Bird when the author specifically requested a Riviera. This unethical behavior was exposed through Norm's wife, who purchased the car Norm wanted without his knowledge. Norm's actions demonstrated the prevalence of such tactics within the industry.
Interestingly, while the author found the situation amusing, Norm's unethical behavior ultimately led to a greater understanding and acceptance of his sales practices. The author states, 'Deals were made, everyone was happy, no one was hurt, no guns to the head.' This experience highlighted the often blurred line between ethical and unethical selling tactics in the automotive industry. The transparency and honesty established in this scenario allowed for a lasting relationship between the author and Norm, proving that even within an industry fraught with dishonesty, there is still room for personal and professional growth.
Conclusion
Dealing with dishonest car dealerships can be a challenging experience. Utilizing online forums, contacting reputable regulatory bodies like the BAR, and reaching out to local news stations can be effective methods of addressing your grievances. Additionally, always take the time to verify the sticker price and terms of your car purchase to ensure a fair deal. While the car industry is far from perfect, these strategies can help you navigate the process more effectively and protect your interests.