Do BTS and EXO Have the Same Amount of Western/International Fans?

Introduction:

In the realm of international K-pop, BTS and EXO have both established significant fanbases across the globe. Despite this, discussions often arise regarding the relative size and influence of their international followings. While both groups have achieved remarkable success, BTS is generally considered to have a larger and more pronounced global presence, particularly in the Western market. This article delves into the key factors contributing to their popularity and analyses the extent of their western influence.

Comparing BTS and EXO's Global Presence

BTS's Impact in the Western Market:

BTS has garnered widespread recognition in the Western market, with significant contributions to their success attributed to extensive marketing collaborations with Western artists and active engagement on social media platforms. Their global influence is further cemented by numerous music awards and nominations at major Western music events. This alignment with Western media and collaboration with international musicians has played a pivotal role in their global expansion and fanbase growth.

EXO's International Success:

While EXO also has a dedicated international following, their presence in the Western market is generally considered less prominent. EXO has achieved significant success, achieving chart-topping hits and performing at numerous sold-out concerts abroad. However, their notable absence from major Western talk shows and less frequent recognition in Western media suggests a smaller overall influence in the Western arena compared to BTS.

Western Fanbase Size and Visibility

BTS's Fan Engagement and Media Presence:

BTS has made numerous appearances on prominent Western television shows, such as The Ellen Show, The Late Show with Stephen Colbert, Britain's Got Talent, America's Got Talent, and The Voice. These appearances indicate a well-established and sizable fanbase in the Western countries where these shows are broadcast. Their performances at award shows like the Billboard Music Awards and American Music Awards further emphasize their Western popularity.

EXO's Limited TV Presence:

On the other hand, EXO's visibility in the Western market is limited. While there are a few mentions of successful tours and performances, EXO has not achieved the same level of media recognition as BTS. Their Western fanbase, while strong in certain regions, is not as extensive or as consistently prominent as BTS's.

Music Influence and Collaboration

BTS's Western Collaboration:

BTS's global influence is often attributed to their extensive collaborations with Western artists. For example, BTS's remix with French singer Zara Larsson on Indie Rise showcased their appeal to Western audiences and helped them break into the international market. Their active engagement on social media platforms, especially with Western influencers and fans, also contributes to their global success.

EXO and Western Producers:

Contrary to a misconception, EXO also has a mix of Korean and Western producers. Their music is a blend of both Eastern and Western influences, but the extent of their collaborations with Western artists is not as extensive as BTS's. This blend helps them maintain a unique identity that resonates with both Western and Korean fans.

Conclusion: BTS's Superior Global Reach

While both BTS and EXO have strong international fanbases, BTS's global reach and influence are more pronounced, particularly in the Western market. BTS's success can be attributed to their extensive collaborations with Western artists, media recognition, and their ability to produce music that resonates with Western audiences. Despite EXO's strong regional following, their Western influence and fanbase size are generally smaller compared to BTS.

Summary:

BTS has a more significant and influential global presence, especially in the Western market. BTS's marketing collaborations with Western musicians and media presence have been key to their success. EXO has a dedicated following, but their Western influence and fanbase are generally less pronounced than BTS's.

BTS's ability to break into the Western market and maintain a significant presence has secured their position as one of the most globally recognized K-pop groups.