How to Get Your Music Video on MTV: A Comprehensive Guide

In the 1980s, few music videos were available on MTV, a channel that needed content to keep its viewers engaged. If you are an aspiring artist or filmmaker, getting your music video on MTV can be a significant step towards becoming a household name. In this guide, we will walk you through the process of creating and submitting a music video that catches MTV's attention.

Understanding MTV's Requirements

MTV is a brand that values creativity, innovation, and youth-oriented content. When you are aiming to get your music video on their platform, it is essential to understand their preferences and requirements. MTV primarily focuses on music videos that showcase unique concepts, high production value, and engaging storylines. They prefer visuals that align with the contemporary trends and resonate with their audience.

The Importance of Music Video Production

A well-produced music video can make a significant difference in its chances of getting selected by MTV. Here are some key elements to consider when producing your video:

Concept and Storytelling

Develop a compelling concept that tells a story or conveys a message. Your music video should not just be a static representation of your song but an engaging narrative that keeps viewers hooked. Make sure the story complements the lyrics and enhances the overall emotional impact of the song.

Direction and Styling

Choose a director who can bring your vision to life. Ensure that the video’s style, color, and composition align with the genre and mood of your music. A visually strong and aesthetically pleasing video is more likely to catch MTV's eye.

Budget and Resources

MTV does not have a specific budget for unsolicited submissions, but high production value can make a significant impact. However, even a low-budget video can be impressive if it is well-executed. Leverage your network, be creative with resources, and explore different filming locations to create a memorable video.

Marketing and Promotion

Once you have produced a music video, marketing and promotion play a crucial role in securing its presence on MTV. Here are some steps to ensure your video is noticed:

Digital Marketing

Utilize social media platforms such as YouTube, TikTok, Instagram, and Twitter to share your music video and songs. These platforms have a vast user base, and videos can go viral quickly. Collaborate with influencers, music bloggers, and fans to get your content in front of the right audience.

Media Outreach

Contact media outlets, radio stations, and blogs that cater to your target audience. Pitch your music and video to music critics, podcasters, and podcast hosts who might be interested in featuring your work. Building relationships in the music industry can significantly boost your chances of getting on MTV.

Mystery Montage and Music Videos

Submitting Your Music Video to MTV

Now that your music video is produced and promoted, it is time to submit it to MTV. Here is what you need to do:

Research MTV's Submission Process

Consult MTV's official website or social media channels for information on their submission process. MTV may have specific guidelines for unsolicited submissions, so make sure you follow all the requirements carefully. Keep in mind that MTV rarely accepts unsolicited submissions, so your video needs to be stand out among the countless others.

Prepare Your Submission Package

Along with your music video, prepare a submission package that includes:

Your name and contact information Your current bio and career highlights A brief description of your music video, including the inspiration behind it

Send Your Submission

Follow the submission instructions provided by MTV. Typically, you will need to send your video and package through their designated email, online submission form, or by mail. Make sure to follow up if you do not hear back within a reasonable time frame.

Conclusion

While getting your music video on MTV can be a challenging task, with the right approach and persistence, it is certainly achievable. By focusing on creating a high-quality, engaging music video and effectively marketing it, you can increase your chances of catching MTV's attention. Remember, persistence is key, and keep refining your approach until you achieve your goal. Good luck!