How to Pitch Your TV Show Development to The CW

Pitching a TV show to The CW is a strategic process that requires careful planning and preparation. This article provides a comprehensive guide to help aspiring creators craft a compelling pitch and navigate the submission process. Let's explore the key steps involved and ensure your show stands out on The CW.

Understand The CW’s Brand and Target Audience

To effectively pitch your TV show to The CW, you first need to understand their brand and target audience. The CW primarily caters to young adults, from teens to those in their 30s. Familiarizing yourself with the types of shows they produce—such as dramas, sci-fi, fantasy, and teen-oriented series—will help you align your concept with their style. Additionally, stay updated with their current programming and recent successes, such as Riverdale, The Flash, and Supernatural. These references will serve as valuable benchmarks for your pitch.

Develop Your Concept

The core of a successful pitch lies in a well-developed concept. Here are the key components:

Logline

Start by crafting a strong and concise logline that captures the essence of your show in one or two sentences. This logline should be compelling and memorable, setting the tone for the entire pitch.

Synopsis

Write a brief synopsis that outlines the main plot, characters, and themes. Keep it engaging and focused. This synopsis will provide a clear overview of your show without overloading the reader with excessive detail.

Character Descriptions

Develop detailed character profiles that highlight their motivations, arcs, and relationships. Well-defined characters are crucial for drawing viewers in and keeping them invested in your story.

Prepare Your Pitch

Your pitch should be visually engaging and comprehensive. Here’s how to structure it:

Pitch Deck

Create a visual pitch deck that includes:

Logline and synopsis Character descriptions Episode outlines or a season arc Visual style references and mood boards Potential casting ideas

The pitch deck should be visually appealing and professionally presented, giving your concept a polished look.

Unique Selling Points

Identify what makes your show stand out. This could be a unique twist on a popular genre, innovative storytelling, or a fresh take on relatable themes. These unique aspects will separate your show from the competition and grab the attention of network executives.

Networking and Finding the Right Contacts

Building relationships within the industry is crucial for success. Attend industry events, workshops, and pitch festivals to network with producers, agents, and other industry professionals. Consider finding an agent or manager who has experience with The CW or similar networks. They can help you navigate the submission process and make valuable connections.

The Pitch Meeting

When the time comes to present your pitch, be prepared to deliver it confidently and clearly. Here are some tips for the pitch meeting:

Presentation

Practice your pitch to ensure you can deliver it within the allocated time. Be clear, concise, and engaging. Your goal is to leave a lasting impression and convey the potential of your show.

Engagement

Be ready for questions and discussions. Show your passion for the project and be open to feedback or suggestions. Engaging with the execs can help build rapport and increase the chances of your show being accepted.

Follow-Up

After the pitch meeting, send a thank-you note to express your appreciation for their time and consideration. If they show interest, be prompt in providing any additional materials they request. This follow-up can be a crucial step in moving your show forward.

Additional Tips

To ensure a successful pitch, follow these additional tips:

Stay Professional

Keep your communication professional and respectful throughout the process. Maintain a positive and enthusiastic attitude, regardless of the outcome.

Be Flexible

Be open to modifications to your concept based on feedback. Network feedback can provide valuable insights that may enhance your show.

Persistence

If your pitch isn’t accepted, don’t be discouraged. Many successful shows faced multiple rejections before finding a home. Use the feedback to refine your pitch and persist with your passion project.

By thoroughly preparing and understanding The CW’s needs, you can increase your chances of making a successful pitch. Good luck!