How do Journalists Obtain the Phone Numbers of VIPs?
Journalists often find themselves in a challenging position when aiming to contact Very Important Persons (VIPs) directly. This can be particularly daunting given the multitude of people who might wish to communicate with a VIP. However, understanding the role of secretaries and secretarial gatekeepers can provide valuable insights into how these phone numbers and contacts are obtained.
The Role of Secretaries in the VIP's Circle
Secretaries acting as gatekeepers play a crucial role in managing the VIP's interactions. These individuals are often highly qualified, with skills that enable them to facilitate or block communications based on the nature and importance of the request. Depending on the reason behind the need to contact a VIP, navigating these gatekeepers effectively can greatly influence the success of your efforts.
Establishing a Justifiable Need
When approaching a secretary, the initial question to address is, 'Can the secretary provide the information you need?' Establishing a valid and justifiable reason for the request is essential. The secretary will be looking for value in your interaction, whether personal, financial, or both.
Personal and Financial Justification
Personal justification could include genuine empathy towards a cause, which is often intertwined with enhancing one's reputation or financial gain. Financial justification may be more overt, such as the opportunity for a business partnership or sponsorship. It is crucial to recognize that, as a journalist, the primary objective is often to gain financial or reputational gain from the VIP, even if you share the same empathy. This symbiotic relationship is the basis for effective communication.
Using Research and Expertise to Gain Access
A key strategy for gaining access to a VIP includes presenting research and expertise. For instance, if a VIP's brother died of an obscure disease, and you are researching current medical practices, providing a well-researched expose could be a 'goldmine' for gaining access. The secretary understands that the VIP's comments would enhance the credibility and impact of the research, thereby increasing the likelihood of their involvement.
Alternatively, tackling a more challenging topic like 'global warming' or 'AIDS' can also be a strategic approach. However, it is important to consider the current status of the topic. If the topic is no longer a 'hot' issue or if the VIP is not directly connected to it, the chances of gaining access are slim. Conversely, if the issue is still prominent and the VIP is closely associated with it, you will likely find it easier to gain an interview as you can tap into the VIP's established position in this domain.
Media and Publicity as Key Components
Media and publicity play a significant role in the strategy to contact a VIP. Successfully delivering an impactful piece of journalism related to a VIP's cause can significantly increase your chances of obtaining their contact. The harder it is for the VIP to disseminate their message, the easier it is for you to gain access. Conversely, the more you can publicize the VIP's desired message, the easier it will be to arrange an interview.
Ultimately, the balance between your needs and the VIP's needs, along with the ability to effectively communicate and present relevant references, will determine whether you can navigate the gatekeepers and access the VIP's personal contacts.
Conclusion
Obtaining a VIP's phone number is a multifaceted process that requires strategic planning and understanding of the role secretaries play as gatekeepers. By justifying your reason for contact, presenting relevant research, and leveraging media and publicity, you can increase your chances of successfully gaining access to VIPs and their contacts. Remember, the goal is not just to make contact but to establish a meaningful and mutually beneficial relationship.